Altra Brand Campaign
Director: Andrew Maguire
Director of Photography: Nick Kalisz
AC: George Knowles
DIT: RedTooth Imagery
Creative Director: Michael Emmerson
ACD Copy: Matt Mackenzie
Creative Producer: Tyler Gorky
Athletes: Tara Dower / JP Giblin
We’re thrilled to share a project that truly exemplifies the spirit of Altra! Collaborating with Andrew Maguire and his talented team, we set out to elevate the ‘Stay Out There’ global brand campaign, which has become Altra’s most successful campaign to date. Building on the foundation laid in the campaign’s launch, this latest chapter dives deep into the runner's journey, celebrating the miles and memories crafted with Altra shoes.
Altra Timp 5: Your Trail Adventure Awaits!
Director: Andrew Maguire
Director of Photography: Nick Kalisz
AC: George Knowles
DIT: RedTooth Imagery
Creative Director: Michael Emmerson
ACD Copy: Matt Mackenzie
Creative Producer: Tyler Gorky
Athletes: Rebecca Hamel / Tez Hawkins
Get ready to experience trail running like never before with the Timp 5, the latest innovation from Altra Running. Shot amidst the breathtaking landscapes of Colorado by local photographer Andrew Maguire, our new video captures the intensity and thrill of running on rugged trails, showcasing the unrivaled grip and agility of the Timp 5 in action.
Altra FWD VIA
Director/ Photography: Kody Kohlman
AC: George Knowles
DIT: Luke Hall
Creative Director: Michael Emmerson
ACD Copy: Matt Mackenzie
Creative Producer: Tyler Gorky / Lilah Ann
Athletes: Marquis Bowden/ Rosie Cruz
I’m excited to introduce the new FWD Via, a project that pushes the limits of running creativity and embodies Altra’s commitment to standing out. Directed by Kody Kohlman and shot in the stunning landscapes of Denver, Colorado, this campaign brings a fresh grit to the running brand, showcasing a bold and distinctive approach.
With Kody’s visionary direction, I worked to capture the essence of what it means to run with purpose and passion. The FWD Via isn’t just about performance; it’s about embracing the unique journey of every runner. This campaign challenges conventional norms and highlights the strength and resilience of the Altra community.
Through striking visuals and a compelling narrative, we’re redefining what it means to be a running brand. Altra is here to be different and to inspire runners to push their boundaries. Join us on this exhilarating journey—let’s run forward together!
