-
![]()
Chicago Bears
-
![]()
Houston Rodeo
-
![]()
Vikings
-
![]()
St. Patrick Day
-
![]()
Detroit Red Wings
The Chicago Bears
AGENCY: The Integer Group
CLIENT: Miller Lite
ACD: Michael Emmerson
ILLUSTRATOR: Yeeeah Studios
In the vibrant landscape of beer creativity within a bustling metropolis like Chicago, standing out requires something truly exceptional. That's exactly what Miller Lite achieved with an electrifying illustration featuring the beloved Chicago Bears. Under the direction of ACD Michael Emmerson, the remarkable talents of Yeeeah Studios were harnessed to bring this concept to life. The project encompassed a range of tasks, including concept design, pencil sketching, managing the illustrator, art direction for the final artwork, and the layout design and development of all key elements. The result was a dynamic and captivating visual that not only resonated with Chicago Bears fans but also made a resounding impact within the beer industry.
St. Patrick’s Day: Chicago
AGENCY: The Integer Group
CLIENT: Miller Lite
ACD: Michael Emmerson
ILLUSTRATOR: Jorge Lawerta // lawerta.com
Under the creative guidance of ACD Michael Emmerson, a mesmerizing Chicago St. Patrick's Day illustration was brought to life, showcasing the remarkable talent of illustrator Jorge Lawerta from lawerta.com. The project involved a harmonious blend of creative tasks, such as concept design, detailed pencil sketching, effective management of the illustrator, art direction for the final artwork, and meticulous layout design and development. The result is a captivating visual masterpiece that beautifully captures the spirit and charm of Chicago's St. Patrick's Day celebration, leaving viewers in awe of its artistic brilliance.
Minnesota Vikings
AGENCY: The Integer Group
CLIENT: Minnesota Vikings
ACD: Michael Emmerson
ILLUSTRATOR: Jorge Lawerta // lawerta.com
Miller Lite's Vikings program featured limited edition beer can designs and captivating point-of-sale (POS) designs, with Michael Emmerson as the Associate Creative Director and Jorge Lawerta as the illustrator. These collectible cans quickly sold out, becoming sought-after items for avid collectors.
The results? Nothing short of extraordinary. These limited edition beer cans became the stuff of legends, flying off the shelves and transforming into highly coveted collector's items. The fusion of Miller Lite and Vikings program created a sensational blend of artistry and sports culture, capturing the hearts and imaginations of fans and collectors alike. Prepare to be mesmerized by the allure and exclusivity of these exceptional cans, forever etched in the annals of beer and sports memorabilia history.
Detroit Red Wings
AGENCY: The Integer Group
CLIENT: Miller Lite
ACD: Michael Emmerson
ILLUSTRATOR: BaseMint Design Studio
Under the guidance of ACD Michael Emmerson, Miller Lite collaborated with the Detroit Red Wings to produce exclusive cans and attention-grabbing POS materials. The project encompassed concept design, pencil sketching, illustrator management, art direction, and the development of layout design and key elements. These highly coveted cans swiftly sold out, becoming cherished collector's items, while the esteemed BaseMint Design Studio lent their expertise to the endeavor.
Houston Rodeo
AGENCY: The Integer Group
CLIENT: Miller Lite
ACD: Michael Emmerson
ILLUSTRATOR: www.conradgarner.com
In the dynamic realm of Houston's rodeo scene, Miller Lite embarked on a creative journey. Guided by the visionary ACD, Michael Emmerson, and collaborating with the talented illustrator Conrad Garner from www.conradgarner.com, we unleashed a captivating fusion of artistry and storytelling. Working hand in hand with my team of skilled copywriters and art directors, we crafted a mesmerizing rodeo-inspired campaign for Miller Lite, immersing audiences in the exhilarating spirit of the event. Together, we brought to life a visual and narrative experience that resonated with rodeo enthusiasts and captured the essence of this beloved Texan tradition.
