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Chop House
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Mardi Gras
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National Puerto Rican Day
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Wide Mouth Can
Atlanta Braves: Chop House
AGENCY: The Integer Group
CLIENT: Coors Light
ACD: Michael Emmerson
AD: Sarah Godfrey
We were responsible for the concept design, which involved developing the overall creative direction and vision for the Atlanta Braves Chop House project. This included brainstorming ideas and formulating a strategic approach to effectively represent the brand and its objectives. As ACD I was responsible for the development of all key elements, which encompassed bringing together various design components necessary for the successful completion of the project. This could include graphics, illustrations, branding elements, and any other visual assets required for the Atlanta Braves Chop House initiative.
Coors light: Mardi Gras
AGENCY: The Integer Group
CLIENT: Coors Light
ACD: Chris Austin
AD: Michael Emmerson
The captivating Coors Light Mardi Gras key visual was brought to life through the creative expertise of an in-house studio. Combining graphic design and photography, the team skillfully crafted point-of-sale (POS) materials that transported viewers to the vibrant streets of New Orleans. The visual elements seamlessly captured the essence and energy of Mardi Gras, ensuring an immersive and authentic experience for viewers.
Coors light: Wide Mouth Can
AGENCY: The Integer Group
CLIENT: Coors Light
ACD: Chris Austin
AD: Michael Emmerson
We embarked on an exciting endeavor to introduce the Coors Light Wide Mouth Can, infusing the campaign with a delightful fishing-themed creative approach. The project involved a range of creative tasks, including concept design, pencil sketch development, design direction for the final artwork, layout design, and the comprehensive development of all essential elements. Through meticulous planning and artistic vision, we successfully translated the concept into captivating visuals that captured the essence of fishing, ultimately enhancing the appeal and uniqueness of the Coors Light Wide Mouth Can campaign.
During my tenure at The Integer Group as Art Director and Associate Creative Director, I had the opportunity to tackle a diverse range of projects. As the creative lead, I took charge of designing and developing various creative initiatives with the invaluable support of my talented creative team. This collaborative effort allowed us to deliver exceptional work across different mediums and disciplines, showcasing our ability to conceptualize, execute, and bring innovative ideas to life. Together, we embraced the challenges and achieved successful outcomes across a wide variety of projects, leaving a lasting impact on the creative landscape.
